Privacy policy

2. What We Collect 

The following is the personal information that we collect: 

In addition to the above, we may automatically collect information regarding your activities on our websites, such as cookies*, IP addresses, visit history, service history, and unauthorized use history, mobile device feature and application version. Note that we do not intentionally collect any personal information from children under the age of 18. If you are under the age of 18, you are able to visit and access our websites with the supervision of a parent or guardian, but you should not make a purchase, register, or submit personal information to us. 

We do not generally collect any sensitive information as that term is used in the privacy legislation (including information relating to racial or ethnic origin, membership of political bodies, religion or trade unions, criminal record, state of health or medical history). We will only collect sensitive information where required by law or with consent. If we hold any sensitive personal information, that information will only be used and disclosed by AMOREPACIFIC for the purpose for which it was provided. If we ask for sensitive information, we will explain the reason for such request. 

The provision of your personal information is voluntary - if you choose to not provide us with your personal information or any other information requested, we may not be able to process your request, orders or carry out the purposes described below. 

We will retain your information for as long as necessary to fulfil the purposes for which we collect the data, until you request otherwise, and/or as long as the law requires. Please contact us using our contact details provided below, if you have any questions with respect to our data retention practices. 

*Additional notice mobile application users: We collect your location data through your mobile device to provide you with information on promotions available at innisfree stores near you. You may later change your settings to stop the collection of your location data and receipt of notification as further described in section 8 below. Collection of location data is only applicable to mobile application. 

3. How We Use Your Personal Information 

AMOREPACIFIC primarily uses the personal information that it collects to provide you with products, information, and services. We may also use your information to track your purchase history, to contact you for account and promotional purposes, and to advertise or recommend products and services tailored to your interest through our website, mobile application, email and other means of communication such as Whatsapp. You must create a registration profile in order to use our service, otherwise we will not be able to carry out your request or orders. We may also use your personal information for other legitimate business purposes, including to detect and to prevent fraud, to collect amounts owing to us and to maintain business records. 

4. How We Share Your Personal Information 

AMOREPACIFIC may share your personal information in the following circumstances. 

Companies that perform services for us, such as sending postal mail, e-mails and SMS, analyzing customer data, providing marketing assistance, investigating fraudulent activity, conducting customer surveys, providing customer service and corporate affiliates. 

In some instances, AMOREPACIFIC may share your personal information with other companies within the AMOREPACIFIC group of companies for various reasons related to AMOREPACIFIC's business including customer strategy and growth, investment and any corporation-related exercise including but not limited to restructuring, merger or divestment. 

Social Networks, Widgets, and Plug-ins. If you use any features made available to you on our website by a third party it may result in information being collected or shared between us and the third party. For example, if you use Facebook’s “Like” feature Facebook may register the fact that you “liked” a product and may post that information on Facebook. Other instances. AMOREPACIFIC may share your personal information in order to protect the legal rights of our company, our employees, our agents, and our affiliates, to protect the safety and security of our visitors, to detect and protect against fraud, or to comply with law or legal process. 

The entities with whom AMOREPACIFIC may share your personal information (as described above) may be located outside of Malaysia. Please refer to Section 5 for further information. AMOREPACIFIC will always take steps to ensure that your information is used by all third parties in accordance with this policy. We will not otherwise share, sell or distribute any of the information you provide to us without your consent. Should AMOREPACIFIC enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners. 

AMOREPACIFIC may share de-identified information (i.e., information that is not directly connected to your name) in the following circumstances in addition to those identified above: Aggregate information: We may share de-identified aggregate information about our customers with advertisers and marketing partners. 

Behavioral-based advertising: A third party may use technology (e.g., a cookie) to collect information about your use of our website and other websites so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on our website, or on other websites. 

5. Data Transfer 

Considering it engages in global businesses, AMOREPACIFIC may provide or transfer your information to the companies located in other regions to administer and/or operate certain functions or services on our behalf. For the places where the personal information is transmitted, retained or processed, AMOREPACIFIC takes reasonable measures for protecting that personal information.  

6. How We Protect Your Information 

When we receive your personal data, we will put in place appropriate security measures to protect against the loss, access, use, alteration, modification or disclosure of personal data without authorization or inappropriate use, including reviewing such measures as necessary or as technology changes in order to ensure that they are effective in maintaining appropriate security, in accordance with the standards required by law.    We will comply with applicable data protection laws, including our obligation to notify individuals of any personal data breach as required by law. 

7. Use of Cookies and Other Technologies 

“Cookies” are small amounts of information which we store on your computer and devices. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer and devices when you log on to the site. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the site for you. As a user you have full control of the use of cookies. Cookies that have already been saved can be deleted at any time. You may also set up your computer and devices to restrict or reject cookies by activating the settings on your browser although, in that case, you may not be able to use certain features on our site. Please refer to the "Help" file of your Internet Browser to learn how to either block all cookies or receive a warning before a cookie is stored.  

AMOREPACIFIC may use Google Analytics to collect and analyze cookie information. Please check the following for the terms of use and information on how to disable this.Please note that deleting all cookie information may limit your ability to use the services provided by AMOREPACIFIC. 

• Google Analytics Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ 

• Google Privacy Policy: https://policies.google.com/privacy?hl=en 

If you wish to disable Google Analytics, you can change your browser’s add-on settings according to the instructions on the following site: 

• Google Analytics Opt-out Add-on: https://tools.google.com/dlpage/gaoptout?hl=en   

8. Your Rights 

You have the following rights with how your information is used: 

9. Contacting Us  

If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you may reach out to us at cs_my@innisfree.com or 03-2289-7888.  

Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections. If needed, we may contact you by email, telephone, or mail for matters involving your personal information. 

10. Changes to This Policy 

We may revise this policy from time to time. We encourage you to review our Privacy Policy periodically to stay informed about our current practices.. We will note the effective date of the latest version at the end of each policy. Your continued use of this website or services or provision of further personal information to Amorepacific once this policy has been amended constitutes your acceptance of the amended policy. 

Effective as of 10th February 2026